Bioracer new Summer 2018 collection:
73 new items for men & women
New Spitfire and Vesper collections
The Belgian company Bioracer, which develops innovative & tailored sportswear, has shown the world its Summer 2018 designer collections for men (Spitfire) and women (Vesper). 73 new items across different themes mean there’s more than enough colours and styles to choose from.
The new collection revolves around 5 themes, and, apparently, ‘reflects the spirit of an optimistic future’ which Bioracer firmly believe in. Its inspiration comes from rideouts in Barcelona, Ibiza and the Canary Islands to name a few. Names like Jungle, Radient, Zebra and Rebel makes one dream about sunny rideouts. Urban fashion, Berlin, London, 80’s skate surf punk and the DIY graphic language of fanzines capture our imagination.
“Every design is a character, just like you”
Sam Ratajczak, Head Innovateer
Established in 1986 and located in Belgium, spiritual home of cycling, BIORACER has always been at the forefront of the design, development and fabrication of cycling speedwear. Our mission is clear and simple: we make you faster. It’s not only about delivering the fastest kit possible. It’s also about giving you all the tools necessary to be the fastest you can be. This philosophy goes far beyond simple clothing. For example, we developed the first modern racing shoe and the first digitized bike fitting systems. These are only some of the innovations we’ve made to improve your comfort on the bike, and therefore ultimately, your speed.
Thousands of competitive athletes choose BIORACER because they need the fastest kit available. And they know they will receive just that. Not only do we have the scientific data to prove our claims, but also the proven track record of our medal count. With more than 666 Olympic and World Championship medals, we are the fastest.
“We follow one basic principle: our athletes are the measure of all things. Innovations can only lead to a breakthrough when they benefit the athlete. We look at cycling from every angle and try to fit those pieces that make your puzzle complete. And we do this with one aim in mind: to make you faster.”