Beet it Sport Nitrate 400 – Disgustingly good

There’s an ever increasing market of products out there which claim to boost your performance. From energy gels to isotonic drinks and powders. Even beer. However the guys at Beet it have come up with this shot of beetroot which they claim does just that.

Beetroot has long been researched in sports to boost your performance so Beet it aren’t coming out with anything revolutionary more just trying to reinvent the wheel.

Beet it has come up with a new was to harness the purple powers of beetroot and change the way you perform. Developed specifically with the sporting elite in mind, Beet It Sport Nitrate 400 shot provides a natural boost to sporting performance in one quick hit. With a new Nitrate 400 strapline added, the name clearly communicates the optimum amount of natural dietary nitrate contained in each 70ml shot, which is needed to increase sporting performance.

Now I quite like beetroot as a root vegetable, it’s tasty when roasted and delicious in a salad. So beetroot juice must be just as delicious… right? Wrong. Personally I think it just tastes all kind of wrong and half way through drinking it I was really hoping that it did what it said. I had to wash it down with water and it took will power to go back in for a second gulp and finish the bottle off.

Apparently enjoyed (I say apparently because I honestly don’t think anyone looks forward to a shot of this) and revered by many leading international rugby and Premiership football teams, UK Olympic and Pro Tour cycling teams, the Beet It Sport shot is made from 100% natural ingredients, consisting of concentrated beetroot juice (98%) cut with lemon juice (2%).

Another downside to the drink is that for best effects you have to take it 1-4 hours before exercise and continuously for four days before competition or event. If you’re doing that, I hope the taste becomes more palatable!

However, shortly after drinking this purple thing, I started to turn in to what felt like the Incredible Hulk, but purple. My lycra ripped and my muscles bulged as I was able to somehow hold a slightly higher average power.

Now, I’m not saying it was all down to the magical power of beetroots, it may have just been one of those days when the stars aligned. It was strange though that I was feeling so good on my ride. I’m sure one swallow doesn’t make a summer so next time around I tried it again(the taste got better thinking that it could improve my ride). While my performance wasn’t as stand out, to myself anyway, the figures were still there. I was hugely impressed.

Here’s some science bit… Beet It Sport Nitrate 400 shots are the gold standard used by over 200 universities worldwide for medical and sports performance research into the benefits of natural nitrate supplementation. The research has identified that their naturally high dietary nitrate content (400mg per shot) interacts with enzymes in saliva to generate nitric oxide (NO) in the blood system. NO is a vasodilator that increases the flow of blood and oxygen to the muscles, thereby boosting strength and endurance – similar in impact (but legitimate) to blood doping!

One 70ml Beet It Sport Nitrate 400 shot delivers 400mg of natural dietary nitrate, the equivalent of 400ml beetroot juice.  It provides the maximum intake of natural nitrate in the smallest volume of liquid possible, thankfully.

Beet It Sport Nitrate 400 shot is available from Wiggle, Holland & Barrett and Amazon, with an RRP of £2.00 per shot.

For more information on Beet It brand and products, please visit www.beet-it.com

Beet It Sport Nitrate 400 shot

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