Exciting news in the world of cycling clothes, premium cycling brand Cafe Du cyclist will be opening a store here in Spitalfields, London. The only other place you’ll find a Cafe du Cyclist shop is in Nice’s Old Porte on the Cote d’Azur. While Spitalfields is a far cry from the beautiful blue seas and high mountain climbs of the Cote d’Azure, Cafe Du Cyclist obviously sees something in the cycling boom of East London.
The wide-ranging collections, for both men and women, combine cutting edge technical fabrics, performance features and modern Gallic flair. Positioned at the forefront of the ‘new wave’ of contemporary cycling brands, Café du Cycliste has enjoyed rapid growth worldwide. The strength of the brand in the UK made London the natural choice for the next stage of their expansion. Before now the brand had only been available via Condor Cycles, Mr Porter, Matchesfashion, Condor Cycles and cafeducycliste.com. so to say it’s exclusive is a slight understatement.
The spirit of the brand comes from the founders shared love of riding, and its aesthetic combines inspiration from both inside and outside the sport. The outdoors lifestyle influences of Co-founder and Creative Director Remi Clermont’s background in world competition level kayaking are also evident in the DNA of the brand.
“My father was really into road cycling, so I grew up in a family watching the Tour de France around 20 years ago when it wasn’t cool – even in France” he explains “I saw an opportunity to create a brand that was serious about technical excellence but also relaxed enough in approach to capture the pleasure of riding for riding’s sake”
Since launching in 2009 Café du Cycliste has established itself as one of a very few specialist cycling brands able to effortlessly combine both high style and serious performance.
As Clermont says “Our clothing is designed as much to be worn 2,500 metres up, in some beautiful remote places where Le Tour has never been, as on the more familiar strips of kempt tarmac.”
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