Erdinger – Performance enhancing beer

img_1626Have you ever been on a long summer ride and at your half way point had the thought “I really fancy a beer, there’s nothing I want more right now than a beer. I can’t I’m cycling, I cannot drink and ride, that final climb will kill me off. Better got for the coffee instead.” It’s the right and safe choice.

Well intrepid cycler, we’ve been searching the shelves of our local supermarket and we are pleased to bring you this, Erdinger Alkoholfrei. Yes, your pigeon German is correct, alcohol free.

Why am I telling you about Alcoholic free beer though? You’ve seen all that before, well, in Germany (where else?) this was launched as a drink for athletes. That’s right back in 2001, Erdinger has been doing the rounds in endurance sports circles.

Sounding like an early bit of soft drink propaganda as being a performance booster, each 0.5 litre bottle has 125 calories and can help preserve normal muscle activity, reduce tiredness, promote physical and mental performance and have positive effects on the cardiovascular system.

img_1629With no chemicals, artificial colourings, aromas or indeed any other additives, this cold, crisp beer will help you conquer that final climb with vigour… Apparently.

Josef Westermeier, Marketing and Sales Director of Privatbrauerei ERDINGER Weissbräu said, “With ERDINGER Alkoholfrei, we have an excellent beverage which tastes fantastic, contains numerous healthy and purely natural ingredients, and is isotonic. The ideal drink therefore for athletes and people with an active lifestyle.”

An isotonic beer, well Josef, we will raise a bottle of Erdinger Alkoholfrei to that. Cheers.

 

 

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