As cyclists we are run by a world of numbers, speed, cadence, watts, gradient and weight. We want to keep out weight to a minimum and power at a maximum. Reading any current professional or ex-pros book, from Tyler Hamilton to Chris Froome, they’ll all start talking about their power to weight ratio. Achieved in vastly different ways but the thinking is the same, be as light as possible and have enough strength in your legs to pump out as many watts as possible.
So, how do you assist your body in building your muscles without gaining weight? Many look to supplements, protein shakes and powders, and it can seem counterintuitive to guzzle down a shake to build muscle and keep your weight low. These shakes are packed full of calories and for the body builders, right? Well, not strictly true, not all of them, anyway.
The guys at MaxiNutrition have been developing a protein powder, which helps you build lean muscle. High in Protein and low in fats and sugars each 25g serving is after your work out. To help repair those ripped up muscles and build them without pilling on the extra pounds. MaxiMuscle ProMax Lean is newly formulated with 25 g of BioMax True Protein, a blend of whey protein and milk protein (casein) providing both fast and slow acting protein.
What on earth is BioMax True Protein? I hear you ask, and trust me I asked the same question too, but to cut through the PR mumbo jumbo, basically food protein concentrations are theoretically calculated based on the total nitrogen content, but this can cause some variances in the derived protein level. MaxiMuscle have gone one step further by validating the protein concentration in ProMax Lean by comparing the weight of the individual amino acids with the calculated factored amount, qualifying this as BioMax True Protein.
And before you start worry that while you’re drinking this you’re going to be another amateur cyclist who gets pinged for a performance enhancing drugs (why on earth are amateurs riding with performance enhancers in their system on a club TT? Blows my mind!) all MaxiNutrition products are screened for banned substances and accredited by the Informed-Sport programme. They also come in different flavours, Chocolate, Vanilla, Strawberry, Raspberry and everyone’s favourite milkshake flavour, Banana.
But don’t worry endurance cyclist – it’s not just about the recovery shakes and muscle-building protein powers at MaxiNutrition. Oh no. They also have a range of products for us endurance athletes too. With gels and electrolyte powders for your water bottle, they have a range of products, which may make you think twice before heading for the SiS equivalent. With standard electrolyte gels and gels with a kick of caffeine to help get you up that final climb. MaxiNutrition have sponsored the Brownlee brothers, who aren’t that bad at riding a bike, are they?
So next time you’re in training for an event or just training in general, why not give your body a little added help with the MaxiNutrition ProMax Lean protein powder. It could be the difference between winning and first loser.
You can buy ProMax Lean from the Maxi Muscle website here
You can view the MaxiNutrition full range here
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